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Our Story


Our Promise To You

We are dedicated to helping you with professional advice and products. 


Customer Service

Call our staff to get the right professional advice.



We offer you the highest level of education so that you can succeed.


High Quality

All products are tried and tested in store. We only carry advanced high quality products.


Sales Support

We can advice you and help with any sales enquiries Monday-Friday

Established for over 20 years

Amy Foxe - Educator

inBeauty Expressed was founded by Amy Mckinstry

(aka Amy Foxe). Beauty Expressed started  as a manufacturer of makeup brushes, supplying over 300 stores around Australia and overseas countries. Some well known businesses such as Terry White Chemist, Bodygrapahy Makeup and a number of beauty salons had custom design makeup brushes made for their companies. Peter Frampton Cinemagraphic makeup artist to such films as Planet Of The Apes and The Pink Panther discovered Beauty Expressed brushes and worked with Amy to design their own brush kit for the academy.

Today we offer you beauty supplies of many kinds just for professionals in the beauty industry today. We also have a training academy located on the Gold Coast specialising in lash and brow artistry.